Practical guide to hidden psychology

The title "The Invisible Game - The Secrets and the Science of Winning Minds and Winning Deals", published in November 2022 by Kai-Markus Müller and Gabriele Rehbock, was awarded the Goody Business Book Awards 2023 in the Sales category. It also achieved finalist status in the category Self-Help: Success.

"The Invisible Game" offers a fascinating insight into the world of sales and shows how modern behavioral science can make all the difference for sales professionals. Kai-Markus Müller, neuroscientist and Professor of Consumer Behavior, and sales professional Gabriele Rehbock present a practical guide to the hidden dynamics that influence the results of many business deals.

The book breaks down new and old insights from psychology, behavioral economics and neuroscience in an understandable way and explains how they can be successfully applied in real business situations. Readers will not only gain advanced strategies and tactics for a lasting advantage in negotiations and sales pitches, but also intelligent techniques for building rewarding customer relationships.

Prof. Dr. Kai-Markus Müller, who teaches and researches at the HFU Business School at Furtwangen University, brings not only his academic expertise to this title, but also practical advice on how to tackle challenging business situations. The book is an indispensable, step-by-step guide for sales professionals and will also find a permanent place on the shelf of entrepreneurs, business owners and other independent professionals who regularly sell their services to other businesses, such as lawyers, accountants, freelancers, consultants and programmers. In August the German version was published by Redline-Verlag: "Das unsichtbare Spiel - Die verborgene Psychologie von Verhandlungen und Kaufentscheidungen".